For PPC Specialists

Deeper analysis.
Less grunt work.

You know Google Ads inside out. Tandem Martech handles the time-consuming analysis so you can focus on strategy, structure, and the decisions that actually move performance.

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The analysis work that eats your day

A thorough search terms review on a large account can take hours. Bid adjustments require pulling data, calculating CPAs, making judgment calls. Ad copy review requires reading every ad in context. Tandem Martech compresses all of it.

  • Search terms reviews that take 3+ hours per account
  • Bid adjustments based on gut feel rather than systematic data
  • Missing subtle patterns across thousands of keyword rows
  • Ad copy issues you only catch when CTR drops
  • No systematic way to track what you changed and what it did

Time spent per account per month

Search terms: 3–5 hours
Bid management: 2–4 hours
Ad copy review: 1–2 hours
Reporting: 2–3 hours
How it works

Up and running in minutes

01

Upload your report

Export your search terms, keyword, or ads report from Google Ads. Drop it into Tandem Martech.

02

AI analyzes in parallel

Claude AI processes data in simultaneous batches applying your client context — not generic rules.

03

Review prioritized output

Every finding is prioritized by business impact. No more wading through low-priority noise.

04

Export and implement

Copy negatives, export bids for Google Ads Editor, or apply recommendations directly to the account.

05

Store and learn

Results save per client. The platform learns from your decisions and improves future analyses.

06

Build your rhythm

Weekly search terms reviews become a 15-minute task instead of a 3-hour one.

Built for your workflow

The tools you actually need

🎯

Search Terms Analysis

3,000+ rows analyzed in parallel. Competitor detection, brand protection, whitelist learning, and new keyword opportunities — all in context of your client profile.

💰

Bid Manager

Target CPA-based bid recommendations with confidence levels based on conversion volume. Exports in Google Ads Editor format.

Ad Copy Scorer

0–100 score per RSA. Pin analysis, landing page relevance, rewrite suggestions — in campaign and ad group context.

Conflict Checker

JavaScript-based detection finds negative keyword conflicts and cannibalization instantly. No waiting for AI.

📅

Period Comparison

Conversion movers, CPA efficiency changes, new and dropped keywords — with AI commentary that names specific terms.

📊

Account Analysis

Full keyword performance audit with top performers, zero-conversion waste, and estimated savings per recommendation.

Why Tandem Martech

What you get

Batch processingUpload reports of any size. Analysis runs in parallel — a 6,000-row search terms report takes minutes.

Context-aware AISet client context and the AI applies it. No more generic recommendations that ignore your account structure.

Whitelist learningMark a term as relevant once. The platform never flags it as negative again for that client.

Google Ads Editor exportBid recommendations and negative lists export in Editor-compatible CSV format.

Full audit trailEvery analysis saves to the client profile. Review past results and track what changed.

No rule-based logicAI understands nuance — a zero-conversion term in a new campaign is different from one that's been running 90 days.

See it on a real account

Request a demo and we'll run Tandem Martech on one of your actual accounts so you can see exactly what it surfaces.

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