For In-House Teams

Prove performance.
Move faster.

You own the account and answer to leadership. Tandem Martech gives your in-house team the analytical depth to find savings, justify spend, and make optimization decisions backed by AI — not guesswork.

Sign In

The challenges every in-house team faces

Without an agency, everything falls on your team. Deep search terms analysis, bid management, ad copy optimization, and executive reporting — all competing for the same limited hours. Tandem Martech compresses the analysis time so you can focus on strategy.

  • Spending hours on analysis that should take minutes
  • Struggling to justify ad spend to non-technical leadership
  • Missing optimization opportunities between reporting cycles
  • No easy way to communicate what the numbers actually mean
  • Tools built for agencies that are overkill for a single brand

In-house team time allocation

Manual analysis and reporting: 40–60% of time
Reactive optimization: 25–35%
Strategic planning: 10–20%
Where time should go: strategic planning
How it works

Up and running in minutes

01

Connect your account

Set up your brand profile with your keywords, competitors, and business context. One account, deeply understood.

02

Run weekly analysis

Upload search terms and keyword reports. Get AI analysis in minutes that would take hours manually.

03

Identify quick wins

Prioritized recommendations sorted by business impact. Know exactly where to focus this week.

04

Generate executive reports

One-click PDF reports your CMO or CEO can actually read — with plain-English AI narrative and clear metrics.

05

Track performance

Period-over-period analysis shows leadership exactly what changed and what drove it.

06

Optimize continuously

Build a weekly optimization rhythm that keeps your account improving without burning your team out.

Built for your workflow

The tools you actually need

🎯

Search Terms at Scale

Find every wasted dollar in your search terms. Competitor terms, irrelevant traffic, and new keyword opportunities — prioritized by spend impact.

📊

Account Health Dashboard

Single health score for your account updated after every analysis. Trend over time so you can show leadership progress.

📄

Executive PDF Reports

Branded, professional reports with AI narrative summaries. Written for leadership, not just PPC managers.

📅

Period-over-Period Analysis

Show leadership exactly what changed this month vs last. Specific keyword-level changes with plain-English commentary.

🔍

SEO + Paid Integration

Understand where you're paying for clicks you could rank for organically. Connect your paid and organic strategy.

💰

Bid Recommendations

Data-backed bid adjustments to hit your target CPA. No more guessing — recommendations with confidence levels and expected impact.

Why Tandem Martech

What you get

Built for single-brand focusDeep per-account intelligence — not spread thin across dozens of clients like agency tools.

Leadership-ready reportsPDF reports written in plain English with the context your CMO or CFO needs to understand ROI.

Fast onboardingSet up your account profile in minutes. First analysis in under an hour.

Team collaborationUp to 3 team members. Your paid search manager and your SEO lead can both work from the same data.

No long-term contractMonthly subscription. Cancel any time. No 12-month commitments.

Fraction of agency costsGet enterprise-level analysis for less than you'd pay an agency for one hour of their time.

See what your account is hiding

Request a demo and we'll show you what Tandem Martech surfaces in your account that you might be missing.

Also built for