Healthcare advertising is complex. Strict policies, high CPAs, sensitive terminology, and patients who research extensively before converting. Tandem Martech understands the difference between a fertility clinic and a dental practice — and analyzes accordingly.
Generic tools flag your specialty service terms as irrelevant. They don't understand that "IUI" is related to an IVF clinic, that "BBL recovery" is a valid search for a plastic surgery practice, or that "veneers vs implants" is high intent for dental. Tandem Martech is built to understand medical context.
Add your specialty, service lines, competitor practices, and terms that should never be flagged — like procedure names, related treatments, and medical terminology.
Export from Google Ads. The AI analyzes every term in context of your specific practice type and patient journey.
Receive recommendations that understand your vertical — IUI won't get flagged for an IVF clinic, BBL terms won't get flagged for a plastic surgeon.
Add negatives, identify new keyword opportunities, and see which competitor terms are draining your budget.
Period-over-period analysis shows whether your CPA is improving and which changes had the most impact.
Generate professional PDF reports your client can share with their practice administrator or board.
Per-client "Never Negative" lists for specialty terms. The AI learns your practice's terminology and never incorrectly flags related procedures.
Find which keywords are driving your highest CPAs and get specific recommendations to bring them in line with targets.
Ad copy scored in context of your practice specialty. Checks for clinical professionalism, clear CTAs, and landing page relevance to patient queries.
Bid recommendations weighted for medical accounts where each conversion is a high-value patient — not just a click.
Audit practice website pages for keyword relevance, content quality, and conversion optimization — with competitor page comparison.
Identify which patient queries are driving organic traffic and where content gaps exist for high-intent medical searches.
Specialty-aware AISet your practice type once. The AI applies medical context to every future analysis.
Never-Negative term listsAdd procedure names, related treatments, and medical terms that should always be considered relevant.
Competitor practice detectionAutomatically identify and flag competitor practice names and brands appearing in your search terms.
Multilingual supportRun ads in Spanish, Portuguese, or other languages for diverse patient populations without false flags.
HIPAA-conscious designWe never store patient data. All data processed is aggregate advertising performance data only.
High-CPA account expertiseBuilt by practitioners who manage real medical advertising accounts with CPAs of $100–$500+.
See Tandem Martech analyze a real medical advertising account. We'll show you exactly what it surfaces for your specialty.
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