Essential Google Ads calculators for PPC managers and agencies. Free, instant, no login required.
Calculate your Target Cost Per Acquisition from budget and conversion goals. Includes daily budget, clicks needed, and Max CPC estimates.
Calculate Target CPA →Calculate actual ROAS, break-even ROAS from gross margin, and profit or loss. Essential for e-commerce and revenue-focused campaigns.
Calculate ROAS →Find the right monthly budget based on your lead goals and Target CPA. Stop guessing — calculate budget from business objectives.
Calculate Budget →Calculate the maximum cost per click you can pay while hitting your Target CPA. Know your bid ceiling before setting up campaigns.
Calculate Max CPC →Estimate the budget needed to increase your Google Ads impression share. Find out how much traffic you're missing due to budget or rank.
Calculate Impression Share →Quality Score impact calculator, keyword volume estimator, and more tools are in development.
Check back soonThese calculators give you estimates. Tandem Martech connects to your actual Google Ads account and surfaces exactly where you're wasting budget and where to grow.